What is Roll Out Construction?
Retail construction takes many shapes and forms. That even goes for brands and multi-site stores. Whether they’re big box retail, stores-within-stores, mall stores or stand alone, a corporate brand must be a consistent experience across each of its stores. Brands put a lot of work into refreshing, rebranding and relaunching their store consumer experiences. The planning, design, construction and finishing is often comprehensive. Once this new design stage is finalized, it must be executed across the multi-site stores - as quickly and efficiently as possible (since a store with construction downtime is a store losing money). So why is it worth the trouble to the stores to spend money and time on in-store rebranding? Achieving a fresh, trendy experience on an ongoing basis for the consumer keeps the store alive and worthy of the shopping experience. Customers don’t relish taking their business to a stale, dying shop. But what is roll out construction, and what does rebranding have to do with it? Once a store rebrand is verified, built, and becomes an approved look for stores to follow suit, the multi-site construction services can begin. These are called “roll out” construction services and can be executed simultaneously across stores or even over the period of a couple of years. This brand store, roll-out finished experience verifies to customers that their brand shop is consistently growing and serving them across multiple locations. But a lot goes into the roll out construction from a work standpoint. Roll out construction, after a rebrand look and feel is ready, can involve updating:
- wall painting and finishes
- counter tops
- lighting and other fixtures
- and even potentially plumbing fixtures.