What is Refresh and Rebrand Program Work in Commercial Construction?
Retail construction can take on many different shapes and forms and is a good example of commercial construction overall. A more specific example of retail is brands containing various stores and locations. Options for these can be big box retail, pop-up stores or stores within stores, mall stores and of course stand-alone stores. For any of these a corporation needs to express a synonymous experience across the multiple locations and storefronts for the customer. To achieve this, brands do a lot in branding or rebranding the consumer experiences across these various storefronts. There are various stages to achieve these consumer experiences through construction and other services - including design, planning, building and finishing. And all the work must be executed as quickly as possible across the various stores (since they lose revenue when closed). Usually the rebrand work is started at the flagship retail store and approved for overall completion prior to execution at the other stores. This construction rebranding process can include new:
- Wall painting and finishes
- Counter tops
- As well as other fixtures and even plumbing