It is common for national retail stores (and other businesses) to need a national roll out contractor. But what is roll out and what does a national roll out construction company do exactly? And what is the best way to go about choosing a good one?
In many businesses it is thought that the brand is the common image that business projects to the public. But in truth, the brand is how the audience perceives the company – based on the audience’s impressions and experiences with it. So the brand is more about the audience (and it perceptions) than the company itself. But it’s still vital that the company put on a good face and project as quality an impression as it can – the audience is still influenced by this. A business with poor design and hard-to-read signs is still going to have a bad reaction from its audience.
Customers’ perceptions of a business’s brand can be influenced by their:
- Experiences at the store or office
- Interactions with employees (and their professionalism or lack there of)
- Actual product or service experiences (such as product usage)
- Payment or cost impressions or experiences
- Experience with affiliate or 3rd party providers or re-sales
- Views of signage, promotions and/or brand image presentation
Many of these touch points occur at the actual office or store location. Location is vital because it contains a multi-touch, 3-D, totally immersed experience for the customer. So how can businesses project a consistently positive impact across various locations? With the help of a national roll out contractor.
Roll out building services are for businesses seeking new constructions services for multiple offices or stores. When a business gets re-branded this applies to their locations’ signs and overall customer experiences. Typically the flagship or corporate store receives the branding first before it is spread to other locations – at which point the construction services are “rolled out” to the additional offices or stores. So when choosing a commercial roll out contractor, it is desirable to choose one who has done multi-store branding previously.
Since the objective of roll out construction is for customer experience to reflect a polished, consistently branded, professional image, then it is necessary to choose a contractor who can consistently re-brand store interiors. Especially since quality customer experiences (even with store signage and rebranding) can increase customer purchasing and repeat visits.
Because chains and multi-location businesses could eventually be spread regionally or nationally, it is valuable to choose a national roll out contractor who can do the same work across the multiple locations – a contractor with national roll out experience. But multi-location experience is not the only important factor when choosing a commercial roll out contractor. The construction company should also have the necessary licensing and insurance for the various roll out locations.
When expanding branding across multiple business locations, you want to choose a commercial roll out contractor containing experience with that work across similar locations – even nationally. Especially since branding and rebranding have such a powerful roll in customer experience and even purchasing. Many factors go into roll out construction so you want a contractor with the experience, expanse and portfolio needed to prove the capabilities of a consistent commercial roll out contractor. Even contractor licenses and insurance are vitally important.
Want more? See Buildrite’s roll out services and experience.