Reimaging a commercial building means renovating it to remove old brand representations, colors and signage, and to replace with a new image keeping up with new customer tastes and current times. Reimaging or rebranding can involve a visual upgrade to a business or store, or a change-out of occupants (and their expectations) in the commercial building. Reimaging can grow employee excitement and energy, produce more traffic to a business, make for a more environmentally friendly (or safer) work place, or additional results. Whatever the goal for result, very important methods are part of the construction process. Reimaging is typically a marketing approach focused on customers and keeping current with the times. So it is more than just construction, but the building process for this is vital.
In the commercial building reimaging process, business owners may begin by planning with engineers and architects, contractors, and signage or brand designers. Brand identity designers might create new or revised logos and overall color and identity schemes, but environmental designers control how the image should be altered to actual building signage and environmental 3D brand elements within the building.
Even though these might seem like details for later in the process, the earlier environmental and brand designers are brought into collaboration with stakeholders, the better the process and results will be. The building contractor and architect need to know what is going to be incorporated within the building – and they need to stick too brand signage guidelines and color palettes. Licensing and codes are important elements in the construction process, but many local code authorities want master signage documentation submitted during the planning stages. For example various locations can have differing requirements on the heights, positions and sizes of building signage. If signage variances are desired, the more time upfront allowed will make the approval stages simpler.
In construction, there can be extremely necessary codes to be aware of. Such as identifying the building’s CO (certificate of occupancy) early on, or other guidelines from the International Code Council. Many locations have databases available online to download property CO copies. Also, if a building is dated or changing owners, there might be code violations to fix – such as outdated elevators. You want these issues flagged earlier in the construction process rather than later. Many of these code issues can be identified by building engineers.
Any building structural issues should also be flagged upfront – and so should MEPs (mechanical, electrical or plumbing problems). Expanding a commercial building or its occupancy can put strains on these elements. For example, there are a lot of accessibility and health code restrictions on bathroom facilities. In each building and sometimes on each floor there should be bathrooms for employees and customers. However the business size has a lot to do with all of this.
There are obviously many elements necessary in commercial reimaging construction methods and processes. The earlier they can be identified, and the earlier all parties can collaborate for instruction (such as engineers, architects, building contractors and brand signage designers), the better.
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